Modee Designs Brand Timeline
The Genesis of the Brand (2011)
Modee Designs traces its origins to 2011 when founder Mohammad Al Memari embarked on his creative journey. Initially photographing family events, he created a personalized logo to feature on all his work. Modee originated from Modi, his nickname, and his admiration for Italian culture. Reflecting this inspiration, he stylized the name as Modee, reflecting its Italian pronunciation.
A New Stage of Creativity (2013)
2013 marked two pivotal expansions for Modee Designs. First, Mohammad began experimenting with blending ready-made perfumes, driven by his passion for unique scents. This hobby allowed him to craft bespoke fragrances for himself and close acquaintances, setting the foundation for his future in perfumery.
Simultaneously, Mohammad displayed his flair for event management by organizing gatherings for friends and family. His attention to detail extended to preparing customized gifts and wrapping, transforming occasions into unforgettable experiences.
From Hobby to Mastery (2015)
What began as a pastime evolved into a professional pursuit in 2015. Eager to refine his skills, Mohammad relocated to London to study perfumery under world-renowned experts. This transformative period marked the start of Modee Designs’ evolution into a brand grounded in both passion and expertise.
The First Experiment (2018)
Armed with years of training, Mohammad launched his first original creation, Amber Blend, in 2018. This best-selling perfume signaled the birth of The Signature Collection, a line of custom-made fragrances tailored to client preferences. Soon after, he introduced The Grey Line Collection, featuring natural ingredients that reflected his dedication to quality and craftsmanship.
The Beginning of the Challenge (2019)
In 2019, Modee Designs transitioned from a personal endeavor to an internationally recognized brand. Officially trademarked, the company expanded its offerings beyond perfumery to include gift customization, photography, event planning, and artisanal coffee. Through its online store, Modee Designs began sharing its creative vision with the world.
A Decade of Progress (2021)
By its 10th anniversary in 2021, Modee Designs had established itself as a trusted brand known for spreading joy through its innovative products and services. The dedication of its team and the loyalty of its clients fueled the company’s growth, enabling it to continually deliver on its mission of enhancing life’s moments with happiness.
Closer to the People (2022)
In 2022, Modee Designs embraced new challenges with resilience and innovation. Recognizing the need for greater accessibility, the company began transitioning from an online platform to a physical store. This step underscored its commitment to staying connected with its customers and acknowledging their role in the brand’s success.
Modee Designs continues to honor its roots while expanding its reach, driven by a philosophy of passion, creativity, and customer-centric values. Each step in its journey reflects its unwavering commitment to excellence and the celebration of life’s finest moments.
Dubai Mall Success Story (2023)
In 2023, Modee Designs reached a significant milestone by launching its flagship boutique in The Dubai Mall, one of the world’s most prestigious shopping destinations. This move marked the brand’s transition into mainstream retail, providing unparalleled exposure and access to a global audience. The store quickly became a hub for perfume enthusiasts, offering signature collections alongside curated gift products like flowers and artisanal chocolates.
Modee Designs capitalized on The Dubai Mall's immense foot traffic, creating a loyal customer base of both residents and tourists. Positive customer feedback, increased sales, and growing social media engagement solidified the boutique's success making 2023 a transformative year for the brand’s expansion.
Yas Mall Success Story (2024)
Following its success in Dubai, Modee Designs expanded its presence by opening its first store in Abu Dhabi at Yas Mall in 2024. Positioned within the capital’s premier retail destination, the new boutique brought Modee Designs’ signature elegance and creativity to a broader audience. The Yas Mall location garnered significant attention from local and international shoppers, further cementing Modee Designs’ reputation as a leading lifestyle and perfumery brand.
With its innovative design and commitment to exceptional customer experiences, the boutique became a favorite destination for shoppers. This success further demonstrated Modee Designs' ability to thrive in high-profile retail spaces.